It’s time for some blogging advice! This installment of Blog Advice from The Little Hen House has to do with using Pinterest to promote your blog. If you haven’t heard of Pinterest before, head over there and check it out. It’s a really cool concept that a ton of bloggers are utilizing. Not only that, but there are a ton of pretty shiny things to get distracted by, and who doesn’t love that?
Warning: With Pinterest, there is some serious time-suckage hidden around every corner, or as I like to say, “Pinning is the new crack.” I just wanted to make sure you know what you are getting yourselves into.
This whole Pinterest thing is fairly new to me, and I hadn’t really considered it a tool for my blog….. Until I started getting traffic from it.
Did any of you catch my cake pop tutorial? It’s one of the most read posts here at The Little Hen House and I recently started getting at ton of traffic to the post from Pinterest. After a little investigation, I discovered that some Pinterest users had pinned my cake pop photos onto their Pinterest boards, and that is what was driving traffic to my site.
You see, on Pinterest, when a user clicks on an image (like my cake pop photo), it takes them to the original site it came from (ie: The Little Hen House).
Well, that got my wheels turning and I said to myself, “Maybe I can pin the images off my own blog onto my own Pinterest boards to help promote The Little Hen House.” And so I did.
And you know what? It totally worked!
I could go on an on about the importance of using stimulating visual imagery on your blog posts, about how social media outlets (like Pinterest) make it easier to build your “brand”, but you are all blogging goddesses and I would just be preaching to the choir.
But…. If you want to use Pinterest as a tool for your blog, but don’t know how, here are four tips to help get you started:
- Start by pinning your most “useful” posts. For example, I have a Pinterest board titled “Basic HTML Tutorials for Your Blog” where I have pinned the HTML tutorials I have written for The Little Hen House. FYI- I pin the main image (which is why it’s important to use stimulating imagery in your posts), which will lead readers to my blog when they click on the picture. So, if you write photography tutorials, recipes, or crafts, start pinning!
- Next, start pinning your posts that have the most beautiful images. I put a lot of time and effort into the photos I used in my cake pop tutorial and it totally paid off. Now is the time to brush up on those photography skills and get your blog looking beautiful.
- Finally, start pinning images that inspire you. Your readers love your blog for a variety of reasons, but mostly because they love you! Pinterest is a fabulous way to share ideas with your readers and fellow bloggers, and it’s a great way to get to know someone. You can tweet your pins or post them on Facebook, which is a great tool for inspiring engagement and interaction. Try it- you’ll see.
**A few words of advice: Read Pinterest’s copyright information carefully. You are responsible for making sure the content you pin does not violate copyright infringement laws. I’m no expert, but it’s something to consider.
Happy pinning and good luck on your Pinterest adventures!
PS: You can follow me on Pinterest here. *wink, wink*
Oh! And you can also catch the rest of my blogging tutorials and advice here.